Compassion, Community,
& Care After Loss
How We Started
Helping Families Grieve Gracefully
Adam’s Purpose started from a place of profound loss.
After experiencing the unimaginable grief of losing a child, compounded by the passing of other family members, we struggled to find the culturally sensitive and welcoming care we needed to heal.
Our journey inspired us to start Adam’s Purpose, dedicated to grief support for families of Color that builds emotional strength, wellness, and true healing after loss.
It is helping me to learn more about why I feel the way I feel and making it clearer that grief is not linear. This group has helped me to realize it’s okay to acknowledge my baby girl died and it’s not my fault. It’s not my fault. It’s not my fault. And that I will be okay.”
The scope of info shared and growth I experienced is so valuable to my life and moving forward. Understanding that grief is messy, scary, but absolutely a part of my life.”
I’m really grateful Adam’s Purpose exists. because without this space, I am not sure if we would have the space to grieve gracefully.”
Expanded Mission
We envision a world where every person of Color has access to grief care that breaks cycles of trauma and empowers families to find hope and healing.
Adam’s Purpose is committed to providing culturally responsive grief and mental health support for families of Color experiencing loss. Through peer-led support groups, healing circles, and partnerships with therapists of color, we are creating compassionate spaces for healing, connection, and resilience while addressing the mental health disparities for competent care in communities of Color.
As a leader in mental health support, Adam’s Purpose strives to ensure no one grieves alone.
Our Story
Adam’s Purpose was founded by Shay and Langston Jacobs after experiencing an unimaginable loss that forever changed their lives. In 2018, they lost their son, Adam, along with two other beloved family members. In the depths of their grief, they searched for support but found few resources that reflected their culture, experiences, & needs as Black parents navigating child loss.
Their pain was compounded by the lack of accessible, culturally responsive grief care. They felt isolated, struggling within a system that often overlooked the unique challenges faced by Black families in mourning. Recognizing that so many others in their community were also grieving without adequate support, they turned their personal loss into a purpose.
Adam’s Purpose was created to fill this gap—offering culturally affirming grief and mental health support specifically for Black families and BIPOC communities. The organization provides a safe, compassionate space for those grieving a child, whether through miscarriage, stillbirth, or loss at any age.
Rooted in their lived experiences, Shay & Langston built Adam’s Purpose to uplift and support grieving families through peer-led support groups, healing circles, and community partnerships. Their mission is simple yet profound: to ensure no one grieves alone. Through connection, healing, and culturally grounded care, Adam’s Purpose continues to be a beacon of hope for
families of Color on their grief journey.
Shay & Langston Jacobs
Staff & Leadership
Shay Jacobs
Executive Director and Founder
Shay Jacobs is a passionate and compassionate leader dedicated to transforming grief support and mental health care for Black families.
As the founder and Executive Director of Adam’s Purpose, she has established a trailblazing organization that offers culturally responsive grief care, focusing on those affected by child loss.
Langston Jacobs
Director of Programs, Therapist
Langston Jacobs serves as the Director of Programs and Therapist at Adam’s Purpose, where his leadership and lived experience as a bereaved father deeply inform his work.
Langston oversees the strategic execution, management, and evaluation of all programs, ensuring they align with the organization’s mission to provide culturally responsive grief and mental health support to Black families and BIPOC communities.
Brandee Williams
Program Manager
Brandee Williams serves as the Program Manager for Adam’s Purpose, supporting the organization’s mission to provide culturally responsive grief and mental health care.
With a background in community engagement, program administration, and visual storytelling, she oversees program implementation, peer support coordination, and logistical operations to ensure healing programs run smoothly.
Aaron Clark
Case Manager, LSW
Aaron Clark is the case manager at Adam’s Purpose. He holds a Bachelor’s in Psychology from Truman State University and a Master’s In Social Work at University of Denver. He has supported Adam’s Purpose as a volunteer since 2023 and been part of the staff team since April 2025. Before coming to Adam’s Purpose, he served professionally in various support roles for mental health, substance use, housing, and food bank support.
He believes in the power of community to create healing spaces and is always glad to use his skills to connect and empower people.
In Loving Memory of Carol Reagan-Heru
Carol Reagan-Heru served as the Board Chair of Adam’s Purpose from 2023 until her passing on May 10, 2025. Carol was a guiding light whose grace, wisdom, and compassion shaped the heart and vision of our organization. Her leadership inspired growth and healing, leaving a legacy of love and purpose that will forever guide our work. Though she is deeply missed, her impact lives on in every family we serve and every act of hope we bring to our community.
Board Members
Charlyn Moss
Board Member